Leafleting: The Facts

Posted by on Sep 27, 2015 in Uncategorized | Comments Off on Leafleting: The Facts


Perhaps one of the oldest marketing methods, leaflet distribution is still used today. Yet, many businesses are still unaware as to leaflet distribution methods they should be using. There is also the worry that potential customers do not look at the leaflet distributed to them. There are services world-wide assisting businesses with leaflet distribution, such as leaflet distribution in Hertfordshire.

Direct Marketing Association (DMA) has researched the statistics of leaflet distribution:


  • 62% of individuals take no notice of TV advertisements. Most people will mute advertisements, change the channel to avoid them or leave the room to perform quick tasks such as making a drink or going to the toilet. Similarly, 81% of people skim past adverts in magazines and newspapers.
  • Up to 79% of recipients keep leaflets or pass them on to a friend who may be interested in the services offered. 78% of individuals skim through the information posted to them.
  • 48% of consumers visit businesses they have received leaflets for, with even more requesting extra information or purchasing a product after receiving leaflets. This is slightly higher than the 47% of consumers responding to TV advertising.
  • 71% of consumers believe that samples, coupons and offers are useful for finding a service suiting their needs. 63% believe that money-off coupons encourage them to purchase products, and 47% of consumers believe that leaflets about new products make them more likely to purchase a product.
  • 38% of flyers are kept for 2-4 days, and 13% are kept for over a week. However, money-off flyers, providing discount or a promotion of some sort are 50% more likely to be kept.