Is Your Site Mobile Ready for Google’s Mobile Algorithm Change? (Infographic)

Posted by on Apr 20, 2015 in Online Marketing | Comments Off on Is Your Site Mobile Ready for Google’s Mobile Algorithm Change? (Infographic)

Tomorrow (April 21st) is a big day in digital marketing as Google rolls out it’s big Mobile Algorithm update. Gareth Bull has tipped us off about this awesome infographic below.

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10 Steps to write a perfect email

Posted by on Feb 19, 2015 in Online Marketing | Comments Off on 10 Steps to write a perfect email

A fantastic infographic from the guys at EmailOctopus with 10 steps to write a perfect email.

 

Email

 

 

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Online marketing tips

Posted by on Feb 16, 2015 in Online Marketing, shstrust | Comments Off on Online marketing tips

Online marketing tips

The World Wide Web is a tool with never-ending limits. Today it is more practical than ever before to create and maintain a business. We can easily say that online business is easier now than before, much easier. You just need to know right tools and how to work and you will be successful. With the enormous amount of information on the Internet and users mainly having the control to view precisely what they want, so getting your product in front of potential customers can be challenging for you. We are going to show you a few tips in order to develop a successful online marketing strategy. So, let’s start:

1. You need to know your market. If you don’t have a defined audience, your marketing approach will never be successful. You need to figure out your target market first, before you spend a dime on marketing. You don’t need to pay a lot of money to hire a fancy market research firm. Searching for a Niche Group - Magnifying GlassYou should be able to understand your market yourself if you know your product. Let’s give you an example – who is more interested in your product, men or woman? What are your customer’s interests? What is their age group? What is their possible financial situation? After you have built a thorough profile of your customer, you need to determine where and how is easier to reach them. This step could take a short time, and that’s totally ok. You will likely be wasting your money in places that will never reach your customer, if you start marketing before you have a clear customer profile.

2. You need to set and reset your goals. You need to find out what you are looking to gain from online marketing. Increased revenue? Increased awareness? Maybe you will have multiple goals, but continue to track of what they are so you can measure your success. This means that when you reach your primary goals, you need to set new goals in order to your company can continue to improve.

budget calculation3. You need to set a budget. After you have set goals and you know who your target market is, you need to plan your budget according to that. You can be successful even when on a tight budget and that is the good thing about online marketing. Many platforms are available at no charge. Sticking only with free forms of online marketing maybe is not the best strategy for your company. You need to determine carefully what outlets are mainly necessary for your product and you need to be willing to spend some money to get results.

4. You need to brand yourself. You need to set yourself apart from the competition. Do not forget that there is beside yourself, thousands of companies that are trying to sell products on the Internet. brand_introThis is why you need to make your brand unforgettable. Begin with your website. Your domain name should be your company’s name. You should consider changing your name to one that will not be easily confused with another product, if there are other companies online with names that are similar to yours. It is up to you the way you want your brand to be viewed by customers. Once you figure it out you need to be consistent and stick with it. Strong social media presence is important here and having a professional website, but you should take the time to interact with potential customers and build relationships with them as well.

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Expert online marketing tips for small business

Posted by on Feb 12, 2015 in Online Marketing, shstrust, Small Business Tips, Technology Trends | Comments Off on Expert online marketing tips for small business

Expert online marketing tips for small business

In today’s world business have more ways than ever to market themselves. But it can be difficult to decide on a marketing method, especially when you are a mid-sized or small business with a limited resources and small budget. Although social media marketing is mostly free it can be time-consuming. Also, the same goes for blogging. While digital advertising and traditional print advertizing can be expensive.

So the question is which marketing channels are the best for small business? Let us start with the first one:

1. Blog

Blogging is one of the best marketing strategies for a small business. You can provide to your clients, prospects with informative content which you can post on your blog and promote it socially and also offer to other networks to supplement their strategy. This means that your team and you can establish yourself quickly, as experts in desired field. It can positively impact your search engines. If you do blogging three times per week, you will definitely increase your the ability of your website to be found on SEO (search engines). This means that more you blog – more traffic you will get from Google, Bing and Yahoo. . . this can happen because you are adding a fresh content to your site. Blogging can be one of the best marketing tools ever found! By contributing with useful content for your blog, you could expand your reach and show off your knowledge.

2. Leverage social media

marketing10If you didn’t start using social media for your small business, now is the time. Social media produce double the marketing leads of telemarketing, trade shows or direct mail. Social media can be overwhelming. You should choose one social media platform – Facebook, Twitter, LinkedIn, Google+ – which will engage your customers, industry leaders and prospects the most. And you need to start building a presence there. As soon as you set up your account you need to start sharing your original content, engage with the community and joining discussions. You need to keep your social efforts frequent, helpful and relevant to your audience.

3. Create Facebook page and use facebook advertising

The most important marketing tool for any business to use – is Facebook – especially for a small business. Research showed that Americans spend one out of every six minutes on social media, which can provide you a great opportunity to build relationship wit fans by sharing relevant content and you need to interact in comments. You need to interact more with a page, so your friends can see it. Also you should consider facebook advertizing. It is impossible to miss the ads because they would appear in the news feed. It can be very effective with local clients, because there is no waste as with traditional media.

4. Post to Instagram and Pinterest

You should regularly post images on Instagram or Pinterest if you are selling a highly value products or service. Posting is free on both platforms – and both platforms have a large followings, especially among women.

Freshlime-Digital-Marketing-Social-Media5. Implement an Search strategy

Implementing a SEO strategy is crucial for online success, hire an SEO company locally to carry this out for you. SEOEssex.co are a market leading Search Engine Optimisation company and have a high rating on local directories.

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